Cosmetics Monopoly action to establish a brand stores Wenzhongqiujin now there are two ways, one is to establish a "store" brand, as do Gome, Suning as supermarket chains like; one is "borrowed boat" retail cosmetics Showcase is brand products to build their own network and operate their own brand. Some "borrowed boat" in the form of the store, often through the help of others brand to attract customers, generate trust, loyalty produce store, which then choose to purchase to create their own brand. In either way, the first step of cosmetics stores profitable existence must rely on "borrowing" development, through a number of well-known brands of influence with a suitable price, professional service to quickly generate traffic circulation, to advance Therefore, to establish a strong "store" brand model is greater than "borrowed boat" model, must be the basis of a single store to a chain on a lasting steadily, slowly focusing their popular "brand product", but this is a lengthy process. If you want to establish a "store" brand, the most important is to look at a single store profitability. Profit is the fundamental chain of monopoly, which requires positioning mode according to their own store brands, scientific combination product category, store operations, should be diversified, not only to high-end products, but also popular product; not only skin care business products, but also care cream, perfume. Because people's consumption needs are diverse, a single business is difficult to meet consumer demand. With complementary category to note the difference, that is, according to competitors and market demand to develop marketing strategies that no one I have, I have excellent cosmetic showcase image transformation, or a more reasonable price and so on. Speaking of branding, then, must be the giant Beauty with your good helper, we have a professional team to help you complete marketing plan to end the entire shop from the transformation and upgrading the overall image. The impact of e-commerce. E-commerce as a new marketing model, plays an increasingly important role in facilitating sales of cosmetics. Some of the more well-known foreign brands of cosmetics Showcase, through a network of production and sales of cosmetics Showcase, performance is very good. In many people's consciousness, the network may not be trusted by the people, but in fact, in terms of selling products to other forms of sales model has a lot of advantages compared to low-cost, high-profit, easy to operate. Although cosmetic Monopoly encounter many difficulties, but the development of any industry is not easy. Faced with the development dilemma, but the need for model innovation, as long as there will be money to open a store phenomenon has gone, the face of the consumer environment, market competition, consumers are rapidly changing, so Now cosmetics stores and chain channel operation difficult. Each open a shop, must carefully analyze the market, accurate market positioning, this positioning is mainly shop business environment face consumer groups choice, consumption levels in the region is to know is how? What store competition in sales? why consumers buy your product rather than buying someone else's? your store unique is what? you sell products which grade? They need what kind of service? and so on. In the final analysis, it is necessary for the full market research store basis for the shop, to have a full understanding of the market, otherwise, the development of faster, will soon die. Beauty with huge help to you to solve the above problems, the crisis into opportunities. Zhenjiang cosmetic cosmetics Showcase Showcase production _ _ Beauty with huge offer from shelves Ltd. Guangzhou Fu policy. Guangzhou Fu strategy shelves Ltd. (www.jumei020.com) strong, credible, in Guangzhou supermarkets, department stores, convenience stores and other industries has accumulated a large number of loyal customers. The company better work attitude and constantly improving innovative ideas will lead the US cosmetics giant with you hand in hand into the brilliant and a better future!