Cosmetics Monopoly action to establish a brand stores Wenzhongqiujin now there are two ways, one is to establish a "store" brand, as do Gome, Suning as supermarket chains like; one is "borrowed boat" is operating brand products to build its own network and operate their own brand. Some "borrowed boat" in the form of store quality cosmetics containers, often through the help of others brand to attract customers, generate trust, loyalty produce store, which then choose to purchase to create their own brand. In either way, the first step of cosmetics stores profitable existence must rely on "borrowing" development, through a number of well-known brands of influence with a suitable price, professional service to quickly generate traffic circulation, to advance Therefore, to establish a strong "store" brand model is greater than "borrowed boat" model, must be the basis of a single store to a chain on a lasting steadily, slowly focusing their popular "brand product", but this is a lengthy process. If you want to establish a "store" brand, the most important is to look at a single store profitability. Profit is the fundamental chain of monopoly, which requires positioning mode according to their own store brand, science portfolio category products, cosmetics store business container manufacturer, should be diversified, not only to high-end products, but also popular products ; not only skin care business, but also care cream, perfume. Because people's consumption needs are diverse, a single business is difficult to meet consumer demand. With complementary category to note the difference, that is, according to competitors and market demand to develop marketing strategies that no one I have, I have excellent, or that prices are more reasonable and so on. Speaking of branding, then, must be the giant Beauty with your good helper, we have a professional team to help you complete marketing plan to end the entire shop from the transformation and upgrading the overall image. 1. Showcase cosmetics design should pay attention to lighting effects, materials coordination, generally paint the main showcase, the overall design should reflect the aesthetic sense of commercial display design. 2. Round Showcase, Showcase shaped, curved showcase, front showcase, showcase a variety of styles back cabinet combined to achieve a rich display style, not stiff, showing the effect of making the cosmetic appearance Showcase richer artistic effect. The cosmetics business types, different sizes and forms of products, and cosmetics counters display the image in order to achieve the display function and store operated by types of goods, quality, showing consistent philosophy, embodied integrity display functions. 4. Cosmetics Design Showcase medicine cabinet note the effect of external business environment for the design, pay attention to the cosmetics counter the image of the relationship between the proportion of booth space and the whole area, topography and location, according to the main exhibition site design flow position and second exhibition, distinguish primary times. 5. Cosmetic interior design showcase showcase structures and facilities to be able to meet the show display design, in conjunction with the layout and the number of products on display showcase products designed to provide protection for the product, but also according to the product showcase layout to arrange for the primary and secondary display design. 6. Showcase cosmetic body should consider ergonomic requirements, location highly rational design of cosmetic containers before the best cosmetic counters, back cabinets, island cabinets, stand, front desk, width, lighting, angle, brightness, lighting design and selection , exhibition to meet people's shopping habits, to ensure that customers better observe the exhibits and so on. Overall: Cosmetics Showcase design to consider: Showcase of style with a reasonable, outstanding lighting effects, image design, upscale, reasonable space layout. Only meets these requirements in order to produce a good cosmetic Showcase. Of course, you can also transform the entire store to find a professional company, such as the more famous giant credible Beauty help you with the design from the store to complete the full range of operational planning marketing strategies in order to achieve a more professional and better results. Beauty giant with its own design team and own production line, is not a simple container suppliers, can design and soul into products. Iron cosmetic containers, cosmetic containers Jinhua, provided by Giant Beauty with shelves Ltd. Guangzhou Fu policy. Guangzhou Fu strategy shelves Ltd. (www.jumei020.com) strong, credible, in Guangzhou supermarkets, department stores, convenience stores and other industries has accumulated a large number of loyal customers. The company better work attitude and constantly improving innovative ideas will lead the US cosmetics giant with you hand in hand into the brilliant and a better future!