The impact of e-commerce. E-commerce as a new marketing model, plays an increasingly important role in facilitating sales of cosmetics. Some of the more well-known foreign brands, through the sale of the network, the performance is very good. In many people's consciousness, the network may not be trusted by the people, but in fact, in terms of selling products to other forms of sales model has a lot of advantages compared to cosmetic showcase, low cost, high profit, easy to operate. Although cosmetic Monopoly encounter many difficulties, but the development of any industry is not easy. Faced with the development dilemma, but the need for model innovation, as long as there will be money to open a store phenomenon has gone, the face of the consumer environment, market competition, consumers are rapidly changing cosmetics Showcase production, so now the chain of cosmetics stores and channel operations difficult. Each open a shop cosmetics Showcase supply, must carefully analyze the market, accurate market positioning, this positioning is mainly shop business environment face consumer groups choice, consumption levels in the region is to know is how? Competing stores in What sales? why consumers buy your product rather than buying someone else's? your store unique is what? you sell products which grade? They need what kind of service? and so on. In the final analysis, it is necessary for the full market research store basis for the shop, to have a full understanding of the market, otherwise cosmetics Showcase design, develop quickly, will soon die. Beauty with huge help to you to solve the above problems, the crisis into opportunities. Beauty with huge remind you according to the cabinet area, according to the sales function need to be partitioned. Shopping can provide much of the counter area district, is an important basis for counter partition. Some international brands have common features Zoning: Skin bar area, bar area cosmetics, perfume bar area, gift showcase, showcase new products, back cabinets, countertops. Some brands may be based on its product mix and demand situation, set up more than one similar functional areas. For example: a brand of skin care contains three bars, two make-up bar. Showcase cosmetics made, Weihai cosmetics Showcase, provided by Giant Beauty with shelves Ltd. Guangzhou Fu policy. Guangzhou Fu strategy shelves Ltd. (www.jumei020.com) strong, credible, in Guangzhou supermarkets, department stores, convenience stores and other industries has accumulated a large number of loyal customers. The company better work attitude and constantly improving innovative ideas will lead the US cosmetics giant with you hand in hand into the brilliant and a better future!